Top tips for using Pinterest for your business

Pinterest is used differently to other social media. People use it as a search and research tool, it’s like a visual Google. It’s a great way to direct customers directly through to your website and increase your traffic.

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Create a business account

The first step is to make sure you have a ‘business’ profile. I’d recommend that you either convert your personal account into a business account pinterest.com/business/convert/ or create a new business profile pinterest.com/business/create/

Verify your website

It’s important to link your website with your Pinterest account: https://help.pinterest.com/en/business/article/claim-your-website. This can be a bit techy, so please get in touch if you get stuck! Verifying your website can help to give you credibility and links any pins saved from your website or linked social accounts back to your profile. See my Home Twelve interiors account below to give you an idea.

Create boards

Boards are like categories, where you’ll save pins. So for example, in my Home Twelve account, I have boards for each room e.g. living room, kitchen, hallway. Each board then becomes a collection of pins on a certain topic/category. Make sure this reflects your website (e.g. products) or blog, so there’s consistency.

Create pins and repin

It’s good to create your own pins as well as doing repins from others. If you’re creating new pins, it’s best to make these 600 x 900 pixels. Sometimes it helps to use text in your image, to capture more attention. I’d recommend using Canva to create your images.

To help the reach of your pin, include relevant search terms in your title and description. You can get an idea for trending terms by doing a search. For example, searching ‘living room’ brings up associated words including ‘decor’, ‘ideas’, ‘rustic’ and ‘paint’. I would then include those keywords in my pin description. Make sure you also include a URL (link through to your website/blog).

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Publishing tool

Tailwind was recommended to me for Pinterest scheduling and for finding relevant content to pin. I use the free version, which also allows you to easily share your Instagram posts on Pinterest. The tool has some useful insights too.

Test and learn

Don’t forget to review what’s working and what can be improved. You’ll have access to Pinterest analytics which will show you how many people you reach / see your content, along with top pins, audience interests and demographics.

Good luck and as always, drop me a line at caroline@twelvecommunications.com if you need some help.

Caroline Kyriazis