Help Google to find your website
I often get approached by start up businesses who have just launched their first website and need some help getting set up on google and some basic SEO.
Search Engine Optimisation (SEO) is a big subject, and there are so many tactics to help improve where your website ranks on Google. I always start by getting the basics set up, before adding any other activities. Here are some tips to get you started:
Get listed on Google maps
Make it easy for people to find your local business, by listing it on Google maps. Sign up for an account via https://business.google.com
You’ll be taken through the steps to complete your business listing, and then you’ll need to verify your business address details. This takes a couple of days for Google to action, and then you’ll have a listing like mine.
Google your website
Have you ‘googled’ your own website? Do a search with ‘site:’ in front of your website address e.g. "site:twelvecommunications.com". You can see what content Google pulls into the results, which should be the meta description you’ve entered for that page (see below).
Help Google find your website pages
Google works by searching (known as ‘crawling’) billions of pages before displaying the search results. To help Google find the pages on your website, you can upload your sitemap by following the steps on Google Search Console: https://search.google.com/search-console/sitemaps
Once this is done, Google will find your website pages more easily, and be more likely to display them in search results.
Link your social accounts
Add your website URL to your Instagram, Twitter, Facebook profiles and any other social media network you use. Google likes websites that have lots of links that direct back to your website. Make sure you promote links to your website through your social media activity. For example, this could be linking through to a blog or news article.
List your company on directories
To help increase the number of links back to your website, list your company on online directories, especially local ones if your business is targeting the nearby community. Have a look at these free directories too:
Include keywords in your website URLs
Make sure each URL has the important keywords included. This could be a product or a service. For example, the Apple iPhone XS camera info is found here: https://www.apple.com/uk/iphone-xs/cameras/ and the Apple iPad product info for the 9.7 inch: https://www.apple.com/uk/ipad-9.7/
Include keywords in your meta description
In the CMS (content management system/website admin) for your website, you’ll be able to edit the ‘meta description’ of each page. You have 160 characters to explain each page on your website, using relevant keywords. For example, on my homepage, it’s “Twelve Communications is a Kent-based marketing and communications consultancy, specialising in digital. Services include marketing strategy, social media marketing, email marketing, content, web and rebrand.”
Need some help with the set up of your website? Please get in touch with me email@example.com